DESIGN BLOG
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Creating a Seasonal Logo with Holiday Motifs for a Festive Aesthetic
Adding holiday motifs to your logo and brand identity can enhance your business presence while creating a connection with your audience. Thoughtful, seasonal touches not only celebrate the spirit of the holidays but also make your offerings, products, and services more enticing during this special time of year (…)
A Very Chinoiserie Christmas: Featuring Blue, Green, and White as a Non-Traditional Holiday Color Story
The Chinoiserie design trend includes blue and white ceramics and art. It embraces and embodies East Asian artistic styles, loosely. The ceramics and designs often feature detailed illustrations of landscapes and florals (…)
A Design Trend I Love So Much: Pink Bows
Pink bows are everywhere right now, and I’m all for it. Lately, I've been drawn to pink in a way I never was before—and I think my one-year-old daughter is to thank for that. My wardrobe is suddenly filled with pink, and I just keep gravitating towards it (…)
Creativity and Motherhood
Thinking quickly on my feet is a skill I keep learning as a mom, but I’ve realized that a creative mindset is key. It’s fun for kids, and it’s a mindset I want to instill in my daughter. I want her to be curious (…)
My First Licensing Deal
There is nothing more exciting as an artist to see your work in the world, and it is super awesome to get paid for it! Last year, I licensed my first pattern, Monarchs in Flight, with Deny Designs. It is sold online at Target!
An Autumnal Design in my Spoonflower Shop: Jarrahdale Pumpkins
I love the color of Jarrahdales. The pumpkins have a blue-green hue that pairs nicely with the orange pumpkins. I am continually adding new designs to my Spoonflower shop (...)
A Much-Needed Brand Refresh: How to Match your Brand Identity to your Aesthetic
Brands change over time, and brand strategy has to follow suit to keep up. When I first started Southerly Design in 2018, my logo was floral and had a pastel color story. As I’ve grown in what I know as a designer and illustrator, my style has developed and evolved over time (…)
Southerly Design’s New Website: How I Overhauled My Website on Squarespace
I overhauled my website last year right before my baby was born to utilize Squarespace’s new content editor and I am so happy with the result. This was the perfect time to switch over since I wanted to start blogging regularly (…)
A Design Trend I Am Loving Right Now: Chinoiserie
Chinoiserie is a design trend I am loving right now. It loosely embraces and embodies East Asian artistic styles. This was a style of art and design that was actually developed in Europe (…)
One of My Favorite Things about Living in Texas: The Bluebonnets
Bluebonnets are one of my most favorite things about Texas. They adorn the roadsides with pops of color for miles. The beautiful blue flowers bloom in the oddest of places (…)