DESIGN BLOG
Check out my blog for artist resources and tutorials!
A Much-Needed Brand Refresh: How to Match your Brand Identity to your Aesthetic
Brands change over time, and brand strategy has to follow suit to keep up. When I first started Southerly Design in 2018, my logo was floral and had a pastel color story. As I’ve grown in what I know as a designer and illustrator, my style has developed and evolved over time (…)
Digital Content Creation
I started working from home full-time during the COVID-19 pandemic. I started Southerly Design in 2018 after learning graphic design through self-taught (…)
Southerly Design Updates - A New Logo and a New Color Palette for 2022
I made a couple of updates for Southerly Design this year. As the pandemic is starting to wind down, I’ve felt the need to be more organized in work and in life. I designed a new, more modern logo (…)