DESIGN BLOG
Check out my blog for artist resources and tutorials!
Creating a Seasonal Logo with Holiday Motifs for a Festive Aesthetic
Adding holiday motifs to your logo and brand identity can enhance your business presence while creating a connection with your audience. Thoughtful, seasonal touches not only celebrate the spirit of the holidays but also make your offerings, products, and services more enticing during this special time of year (…)
A Much-Needed Brand Refresh: How to Match your Brand Identity to your Aesthetic
Brands change over time, and brand strategy has to follow suit to keep up. When I first started Southerly Design in 2018, my logo was floral and had a pastel color story. As I’ve grown in what I know as a designer and illustrator, my style has developed and evolved over time (…)
Digital Content Creation
I started working from home full-time during the COVID-19 pandemic. I started Southerly Design in 2018 after learning graphic design through self-taught (…)
Southerly Design Updates - A New Logo and a New Color Palette for 2022
I made a couple of updates for Southerly Design this year. As the pandemic is starting to wind down, I’ve felt the need to be more organized in work and in life. I designed a new, more modern logo (…)