BRANDING

Branding creates a unique identity for your business by defining its values, mission, and personality through elements like logos, colors, and typography. It ensures a cohesive and recognizable presence across all platforms.

Complete Brand Identity

  • Custom Logo

    Primary and Alternate Version

  • Favicon

  • Color Palette

  • Font Recommendations

  • Tagline

  • Brand Style Guide

    Typography, Visual Elements, and Usage Guidelines.

  • Social Media Assets

    Profile Pictures, Cover Images, and Post Templates.

Brand Refresh

  • Consult on current brand and strategy to incorporate new design direction

  • Updated Logo to align with brand goals

  • Color Palette

  • Fonts

  • Tagline

À La Carte Services

  • Seasonal Logo Design *

  • Vectorized Logo Design *

  • Consulting: One-on-one session to refine your brand strategy, improve your design direction, or address specific branding challenges.

    * A current logo is required for these services.

Frequently Asked Questions

What is branding?

Branding is the process of creating a unique identity for your business through elements like your logo, color palette, typography, and overall aesthetic. It helps convey your business's values, mission, and personality to your target audience. Branding incorporates logo design and the development of a consistent brand identity across all web platforms, ensuring that your online presence is cohesive and recognizable.

Why is branding important for my business?

Branding helps differentiate your business from competitors, builds trust with customers, and creates a lasting impression, while making your business recognizable.

What’s the difference between branding and marketing?

Branding is about defining who you are as a business, while marketing focuses on how you communicate and promote your products or services to your audience. Branding lays the foundation for all your marketing efforts.

What’s included in a brand identity package?

A brand identity package includes a logo, favicon, color palette, font recommendations, a tagline, brand guidelines in a brand style guide, and social media assets.

Do I need to rebrand my business?

Rebranding may be necessary if your current brand no longer aligns with your business goals, target audience, or the evolving market. Signs you might need a rebrand include outdated visuals, a disconnect between your brand and audience, or a shift in your business’s vision.

Can you help with branding my business?

Yes! Whether you need a complete brand identity or a brand refresh, I can guide you through the process, from defining your new brand direction to designing updated brand elements.

How do I maintain my brand consistency?

Maintaining brand consistency requires using your brand guidelines and style guide consistently across all print and digital media, including your website, social media, print materials, and packaging.

What is a brand style guide, and do I need one?

A brand style guide is a document that outlines how to use your brand elements, including your logo, colors, fonts, and messaging. It ensures consistency in how your brand appears across all platforms and is essential for anyone working on your brand’s design.