DESIGNER + ILLUSTRATOR

Southerly Design is a boutique design studio specializing in custom Squarespace web design, revitalizing and enhancing brand identity, and crafting creative, custom patterns and illustrations that truly resonate.

DESIGN

SERVICES

I design and illustrate brand identities, and specialize in Squarespace websites.

  • Pattern Design

    Surface Pattern design is a seamless repeat block that is used for textiles, fabric, and wallpaper where the art continuously repeats for infinity. Patterns are not limited to textiles as they can enhance branding and marketing materials to make your brand stand out.

  • Illustration

    Illustration is for custom design projects such as logos or graphics for branding. I love incorporating bright colors, but also find black and white can resonate well! Creating custom illustrations can make your work stand out with a signature style.

  • Branding

    Branding incorporates logo design and the development of a consistent brand identity across all web platforms, ensuring that your online presence is cohesive and recognizable. Elevate your business with an updated logo & color palette to ensure you connect with your clientele and target audience.

  • Web Design

    A website is vitally important as it serves as the hub of your online presence. I specialize in Squarespace web design for my business and for clients. By incorporating your brand identity, I ensure a cohesive experience for your audience that is recognizable across both print and digital marketing.

Book Now

THE PSYCHOLOGY OF COLOR

I love to think how color impacts our thinking and processing.

I studied psychology in undergrad, always fascinated with how our brains respond. We have emotional and cognitive responses to color, making it important to consider in design.

DESIGN

BLOG

Check out my blog for artist resources and tutorials!

Featured
A Design Trend I Love So Much: Pink Bows
A Design Trend I Love So Much: Pink Bows

Pink bows are everywhere right now, and I’m all for it. Lately, I've been drawn to pink in a way I never was before—and I think my one-year-old daughter is to thank for that. My wardrobe is suddenly filled with pink, and I just keep gravitating towards it (…)

Creativity and Motherhood
Creativity and Motherhood

Thinking quickly on my feet is a skill I keep learning as a mom, but I’ve realized that a creative mindset is key. It’s fun for kids, and it’s a mindset I want to instill in my daughter. I want her to be curious (…)

My First Licensing Deal
My First Licensing Deal

There is nothing more exciting as an artist to see your work in the world, and it is super awesome to get paid for it! Last year, I licensed my first pattern, Monarchs in Flight, with Deny Designs. It is sold online at Target!

I believe creating provides a deep connection with the natural world.

PRINTABLES

Check out Southerly Design Printables for downloadable seasonal activities and coloring pages.

FABRIC

Southerly Design Pattern Collections are now available on Spoonflower!

Magnolias in May

Fabric

Magnolias are one of my favorite flowers. Magnolias in May is a rich floral print featuring beautiful blooms from Magnolia grandiflora (Southern Magnolias). The flowers bloom in May. This pattern was one of my favorites to design, and see come to life since it had so much meaning to me as it reminds me of my daughter, Magnolia May. I love the pink since it reminds me of her sweet outfits and the beautiful white flowers for which she is named.

Bluebonnets & Prickly Pear Cacti

Fabric

Bluebonnets are a quintessential Texas wildflower. They bloom in dry conditions, often near cacti in the Hill Country. Bluebonnets are a favorite in Texas. They are a perennial wildflower that bloom each spring in late March to early April. They have beautiful blue hues and often appear on roadsides in Texas. Indian Paintbrushes often bloom closely. This pattern is shown with a cobalt blue background.

PATTERN

COLLECTIONS

Southerly Design Pattern Collections are available for art licensing.

I’m Karen Marie, designer and illustrator.

I started Southerly Design in 2018 after learning Adobe Illustrator and finding I love making patterns. My art includes mostly flora and fauna. I love finding inspiration from the flowers blooming in the garden and the swarming butterflies that seek them out.

“I chase the butterflies, and the butterflies chase me.”

— Richard Scarry

Let’s be friends!

Southerly Design Pattern Collections are available for art licensing.

I work with clients to provide digital and print media designs, including custom illustrations, branding, and web design.

Click here to learn more about my design services.